Amin Sammour

Amin Sammour manages Johud’s Communication Unit. He works with departments and partners to shape the organisation’s messages and campaigns so that Johud comes across consistently on digital platforms, in print and in visual media, and he develops data-driven approaches to increase engagement with Johud’s audiences.

He has more than 15 years’ experience in communications, branding and creative direction, building organisations’ reputations and audiences through stories and integrated campaigns. He has worked as a visual effects specialist and a business consultant, with experience in design, 3D production, virtual reality and content management. He holds a Master’s in Business Administration and a Bachelor’s in Computer Graphics and Animation.