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© JOHUD, 2022
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The Goodwill Campaign

In 1991, H.R.H. Princess Basma Bint Talal launched the Goodwill Campaign (GWC) in response to the political, economic and social conditions that Jordan faced, as a result of the Gulf War. The GWC has run continuously since then, and its programmes aim to respond the needs of families and individuals identified through JOHUD’s national outreach.

Since 2001, the GWC has expanded its remit to include a number of non-emergency developmental programmes to address poverty and unemployment, while continuing to provide emergency assistance to the most vulnerable.

In 1978, the Grand Mufti of the Hashemite Kingdom of Jordan issued a fatwa authorizing the donation of some of the Zakat funds to the Jordanian Hashemite Fund for Human Development- The Goodwill Campaign, to be distributed in accordance with the provisions of this fatwa.

JOHUD is especially grateful to the following national partners:

  • Association of Banks in Jordan
  • Jordan Insurance Federation
  • Jordan Medical Association
  • Jordanian Pharmacists Association
  • Private Hospitals Association
  • Jordan Investment Commission

  • Jordan Chamber of Commerce
  • Amman Chamber of industry
  • Ministry of Higher Education
  • Public Universities
  • Private Universities
  • Jordan Engineers Association


  • Jordanian Construction Contractors Association
  • Jordan Housing Developers Association
  • Jordan Industrial Estates Company
  • Jordan Exchange Association


• Academic and Vocational Qualifications

The GWC has been providing academic assistance and training for undergraduate students to prepare them for the job market. The GWC offers scholarships to outstanding students who could otherwise not afford to continue their education, focusing on areas of study that are in-demand in the labour market. In addition, the GWC provides vocational training for young people who did not graduate from high school.

• Medical Assistance

JOHUD’s GWC provides medical assistance to uninsured individuals in underserved areas through free primary healthcare, life-saving operations, and distributing medical devices and supplies. In 2020, 6380 people received medical assistance.

• Emergency Assistance

The GWC has been delivering basic supplies to some of Jordan’s poorest families. This support includes food parcels, school supplies, clothes and winter supplies.

• Improved Shelter

This programme aims to provide home maintenance, restoration and basic necessities such as furniture and appliances to those living in substandard or dangerous accommodation.

• Supporting Small Businesses

The GWC expanded its efforts to improve living standards for poor families by helping them establish small revenue-generating projects, focusing on women in particular, in rural or underserved communities.

JOHUD has an outstanding track record of good governance, transparency, accountability and effectiveness. The charity has committed to provide regular updates on the numbers of families that this fund has reached, and the type of assistance provided. The GWC is audited and reports are given regularly to the higher committee to insure transparency and accountability.

The GWC Higher Committee, headed by H.R.H. Princess Basma bint Talal, includes:

• H.E. Mr. Musa Shehada
Banking sector

• H.E. Mr. Ayman Hahtat
Industrial sector

• H.E. Dr. Nayef Al-Abdullat
Medical sector

• Eng. Abdul Rahim Al-Bukai

• H.E. Mr. Maher Al-Hussein
Insurance Sector

• H.E. Eng. Badi Al-Rafayaa
Engineering Sector

• Mr. Iyad Hawari
Contractors

• Dr. Haitham Abu Khadija

• H.E. Al Haj Muhammad Abu Sufa

• H.E. Hajj Ayoub Khamis

Goodwill Campaign Partners and Donors

JOHUD is especially grateful to the following national partners
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