The Goodwill Campaign
In 1991, H.R.H. Princess Basma Bint Talal launched the
Goodwill Campaign (GWC) in response to the political, economic and social conditions that Jordan faced, as a result of the Gulf War. The GWC has run continuously since then, and its programmes aim to respond the needs of families and individuals identified through JOHUD’s national outreach.
Since 2001, the GWC has expanded its remit to include a number of developmental programmes to address poverty and unemployment, while continuing to provide emergency assistance to the most vulnerable.
Thanks to our partners, donors and volunteers, every year, we are able to reach thousands of households and families.